Jordan

Leading European Oral Care Brand

At Jordan we are passionate about teeth and oral hygiene. Our range of high quality toothbrushes are beautifully designed with both sensorial and functional benefits to give you clean, healthy and beautiful teeth.

Jordan products are made with purpose. We understand that people have different needs and preferences. The quality of Jordan’s oral care products has given consumers healthy, satisfied smiles for decades, and it is those smiles that have built Jordan’s outstanding reputation for innovation and excellence. Originally established in 1927 as a small Norwegian family business, the Jordan group is now part of Orkla, the leading FMCG company in Scandinavia. A pioneer in the development and marketing of Scandinavian oral care design – a perfect marriage between functionality, yet aesthetically beautiful and modern design. Jordan is one of the oldest and largest brands in Oral care. Find the product that best suits you and your family.

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Adult Toothbrushes

Our teeth are important and more and more of us will be keeping these throughout our lives. Jordan products are designed to give you that clean, fresh feeling every day so you can keep your teeth strong and healthy for life.

Kid’s Toothbrushes

Jordan has developed a new toothbrush series for children to help them develop good habits from the very first tooth. Habits are learned in our fi rst 10 formative years, and Jordan Step toothbrushes are easy and fun to use. Our Step by Step range follows the development of your child, offering the correct ergonomic design for each developmental stage of your child’s growth.

Adult Toothpaste

Jordan toothpastes are made with advanced formula to ensure you get the best treatment for your teeth. Our toothpastes contain active ingredients that will help with different challenges we have with our teeth.

Kid’s Toothpaste

Jordan’s range of kid’s toothpastes are gentle and effective, and specifically formulated to protect children’s teeth against cavities. Jordan Kids Toothpaste has a mild foaming agent and the necessary ingredients to make it great tasting with mild fruity flavours.
Jordan Kids Toothpastes are specially formulated for each stage of a child’s dental development. 0-5 years has been specially formulated for milk teeth, while Jordan Junior Toothpaste 6-12 years contains the right ingredients for those much-anticipated permanent teeth.

Green Clean Toothbrushes

Jordan Green Clean combines great functionality, modern design and sustainable materials. In the design process, nothing is left to chance, and all materials are carefully selected with the environment in mind.

• Handle made of 100 % recycled and FDA-approved plastic originating from food containers, such as yoghurt cups
• Bristles made of bio-based nylon originating from castor oil plants – a renewable source*
• Packaging box made of recycled paper fibres from paper-based product
• Packaging label made of FSC- certified paper, ensuring that it originates from sustainably managed forests